Hush Puppies South Africa will once again be lending our support to a cause very close to many people’s hearts. Breast Cancer affects 1 in 8 women and can have devastating effects on a family. Many people are not educated enough on breast cancer in South Africa, and with this in mind we will again be supporting the Breast Health Foundation, which strives to inform, educate and reach out to South African women. For every 1 rand raised we touch the lives of 5 people.
The initiative will be made up of a number of parts:
“The Art of Footwear” event at Arts on Main on the 15th of October 2016
At this event we will be displaying artwork from a number of up-and-coming South African artists. They have been commissioned to create artworks that interpret our Breast Cancer Awareness loafers, the Hush Puppies Basset Hound icon and the Breast Cancer Ribbon or any combination of the above.
Attendees at the event shall rate the artworks and the top 20 artworks shall go on to a second round of judging which shall be done on the Hush Puppies South Africa website. From there, the top 13 shall be chosen for “The Art of Footwear” 2017 calendar.
The artworks themselves shall be auctioned off at the Breast Cancer Event at Arts on Main as well as on an on-line platform.
The day will also include:
- Expected attendance by members of traditional and social media as well as various celebrities.
- A delicious spread of pink themed treats catered by The Canteen and delightful pink cocktails by Thirst Bar.
- A brief presentaiton by Prof. Carol Benn, leading expert in breast health.
- Informative talks on Breast Health including image consultant, Janine Starkey, taking you through “Style For Support”.
- Sale of the limited edition Hush Puppies Helio Pink Patent loafers.
- Breast health-related arts and crafts sold to raise funds for Breast Health Foundation. All proceeds go to Breast Health Foundation.
Helio Pink Patent
This year our Breast Cancer shoe is the Helio Pink Patent. This stylish loafer is hand crafted in Brazil using the finest verniz seda patent leather and baby soft mestico leather linings. The dreamy pink hue loafer combined with the comfort features synonymous with Hush Puppies, will have you walking on cloud nine. With every purchase of the Helio Pink you will receive a thingamaboob key ring, which educates ladies on the various sizes of lumps found in the breast. For every pair purchased on-line and in store prior to the 5th of October, R100 will be donated to The Breast Health Foundation and your purchase also enters you into our competition to attend our Breast Cancer Event at Arts on Main.
Through our social media channels we will be promoting the whole campaign and also running a Shoe-a-Day giveaway.
Every day for the month of October we will be posting Breast Cancer survivors stories; the public who react to these posts stand a chance to win a pair of the Breast Cancer Awareness loafers every day. They may also stand a chance to win an invitation to the event.
“The Art of Footwear” 2017 Calendar
Final voting on our website for the artwork that will grace the calendar will end on Saturday the 19th of November 2017.
The final calendar layout will be announced on Wednesday the 30th of November 2017.
There are two variations of the calendar to choose from, an A3 hanging calendar and an A5 flip desktop calendar.
The calendars will be available for pre-order on the website beforehand as well as at the Breast Cancer Event at Arts on Main, as well as on-line and in store nationwide and through the corporate network through to 31 March 2017. All nett proceeds from the calendars will also be donated to The Breast Health Foundation.